"Rousing stuff"  ★★★★
 Empire

Emily James spent over a year embedded in activist groups such as Climate Camp and Plane Stupid to document their clandestine activities. With unprecedented access, Just Do It takes you on an astonishing journey behind the scenes of a community of people who refuse to sit back and allow the destruction of their world.

Torpedoing the tired cliches of the environmental movement, Just Do It introduces you to a powerful cast of mischievous and inspiring characters who put their bodies in the way; they super-glue themselves to bank trading floors, blockade factories and attack coal power stations en-masse, despite the very real threat of arrest. Their adventures will entertain, illuminate and inspire.



Behind the Scenes / Events / blog

Just Do It in UK cinemas from 15th July!

by laura on May 31, 2011 • 8:50 am 2 Comments


We are completely thrilled to announce that as of the 15th July 2011, you will be able to see Just Do It at a cinema near you.

After over two years of filming, editing and polishing, we heartily encourage everyone to go and see the film in the cinema – you can’t beat top-notch technicals and a big ol’ screen for viewing experience.

The film will open at the Ritzy cinema in London on 15th July and then tour cinemas nationwide throughout the Summer.  Watch this space for details of when tickets go on sale.

We’ll also be putting on thought-provoking Q&A’s with members of cast & crew after screenings – food for thought as well as a rollicking good time!

The bookings are coming in thick and fast and we’ll be telling you exactly where in the country you can see the film very soon. The challenge now, is to fill all these cinemas. If you think you can help make sure people in your area go to see the film,  or if  you have any ideas for speakers who could take part in Q&A’s in your local cinema, we’d love to hear from you. Please get in touch with Molly at [email protected].

Make sure you get to see the film in a cinema near you!

Remember, if you haven’t already told your local cinema that you want to see the film there, it’s not too late! Send them an email, give them a call, or go down there and ask to speak to the programmer. We’ve got some handy tips to help you here.

See you in the cinema!

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2 Responses to “Just Do It in UK cinemas from 15th July!”

  1. Franny Armstrong 31. May, 2011 at 9:27 am #

    Congratulations from all at Age of Stupid. We know only too well what an enormous struggle – and great achievement – it is to get your eco-doc into the cinema. Can’t wait to see it !

  2. Colin Reynolds 31. May, 2011 at 11:27 am #

    Wonderful news! I’m looking forward to seeing this :)

    P.S. had to hunt around for http://just-do-it.org.uk/get-just-do-it-to-a-cinema-near-you … blasted machines!

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