"Rousing stuff"  ★★★★
 Empire

Emily James spent over a year embedded in activist groups such as Climate Camp and Plane Stupid to document their clandestine activities. With unprecedented access, Just Do It takes you on an astonishing journey behind the scenes of a community of people who refuse to sit back and allow the destruction of their world.

Torpedoing the tired cliches of the environmental movement, Just Do It introduces you to a powerful cast of mischievous and inspiring characters who put their bodies in the way; they super-glue themselves to bank trading floors, blockade factories and attack coal power stations en-masse, despite the very real threat of arrest. Their adventures will entertain, illuminate and inspire.



Just Do It does the Lexi

Our preview screening at the Lexi Cinema in North London was a real treat: Victorian lemonade from glass bottles, picnic tables, a beautiful space and a probing Q&A. Huge thanks to the Tipping Point Film Fund for hosting the night – before the film has even hit the cinemas, 701 people have seen the film!

We were delighted to welcome another intrepid crowd of audience members to this preview – now it’s all on hands on deck getting ready for official opening night of our cinema release at The Ritzy on Friday 15th – see you there!

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