"Rousing stuff"  ★★★★

Just Do It lifts the lid on climate activism and the daring troublemakers who have crossed the line to become modern-day outlaws. Documented over a year, Emily James' film follows these activists as they blockade factories, attack coal power stations and glue themselves to the trading floors of international banks despite the very real threat of arrest.

"A smart, funny, adrenalised portrait of 21st century activism" Danny Leigh - The Guardian

JDI goes digital!

Finally, at long last we are very pleased to announce that as of 26TH JUNE Just Do It will be available digitally!

Not only will you be able to stream or download your favourite direct action doc direct from our website, but you’ll also be able to get the film FOR FREE under a Creative Commons license via our friends over at VODO.

We’re particularly pleased to finally be releasing a Creative Commons copy of the film, as that has been a central plank in the politics of the whole project since the beginning. The realities of releasing a film in a world still so dominated by the institutions of raw capitalism have forced us to take care of ‘other business’ first, and it’s been a long and winding road of cinemas, film festivals, television broadcasts and community screenings but we’re delighted to have reached the digital avenue at long last!

We’d like to say a huge thank you to all of you who’ve supported us along the way. We can’t say it often enough, as neither the film nor it’s journey would have been possible without your help.

But we’re not done yet! Oh no! In fact, this is the biggest step yet for us. All those packed cinema screenings, international festivals, and intimate community events were all about building our base, raising awareness, and connecting with you, our core audience. Now we need your help to reach out to the next tier: the people who you know who should see this film, whose lives will be enriched by watching it, who need to hear the message, or who you think it will simply tickle.

Post the link to this blog on your Facebook & Twitter, email your friends, and post on lists.

We’re counting on you to help us get the word out, and make this the biggest phase yet of our release. With your help we can prove that people power can pack a bigger punch then what you can buy with mere pounds and pennies.

Plus, it has been a while since most of you had the chance to see the film, so maybe it’s about time to enjoy a second viewing!

And if you and your friends do watch the film for free – that’s fantastic! – and why not chip in with a donation to help keep the good ship JDI afloat so many others can see it too?

And of course, Just Do It is still available to buy on DVD and to book for screenings! If you’re lucky with your timing (and geography), you can even still get Emily to come do a Q&A!


  1. Transition Heathrow » Blog Archive » Just Do It unleashed online - 29. Jun, 2012

    [...] Just Do It unleashed online Posted: June 29th, 2012 | Author: Joe | Filed under: Film | Tags: direct action, just do it, videos | No Comments » The action-packed and inspirational direct action documentary Just Do It – a tale of modern-day outlaws joins the digital world!  Going behind the scenes of the secretive world of direct action into unchartered territory, Just Do It is a unique look at the planning and plotting behind the mass media headlines. You can now download or stream the film direct from the Just Do It website here or get your hands on the FREE Creative Commons version of the film via the wonderful folks at VODO. Spread the word, share the news and get watching! http://justdoitfilm.com/jdi-goes-digital [...]

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