"Rousing stuff"  ★★★★

Just Do It lifts the lid on climate activism and the daring troublemakers who have crossed the line to become modern-day outlaws. Documented over a year, Emily James' film follows these activists as they blockade factories, attack coal power stations and glue themselves to the trading floors of international banks despite the very real threat of arrest.

"A smart, funny, adrenalised portrait of 21st century activism" Danny Leigh - The Guardian


The story so far:
June 2011 – premiered at Sheffield Doc/Fest to a sold-out cinema
Summer 2011 – UK Cinema release – 45 cinemas nationwide
17th October 2011 – UK DVD release with Dogwoof
18th October 2011 – UK Campus screenings – 77 universities on one day
Winter 2011 – UK and Europe community screenings launch
April 2012 – Just Do It launches in North America
June 2012 – Just Do It launches digitally – available for download and streaming
October 2012 – North American university tour

For one eventful year, Emily James was allowed unprecedented access to film the secretive world of environmental direct action. Two years later, Just Do It – a tale of modern-day outlaws hit the big screen. This is how it happened…

Emily James spent over a year embedded in activist groups such as Climate Camp and Plane Stupid to document their clandestine activities. She went over fence, through mud, in daylight and twilight, to capture over 300 hours of footage. That footage was lovingly crafted, moulded, pushed and pulled by Emily and editor James for over a year before the film you see today emerged.

The film is a story of people standing up for what they believe in and making themselves heard. But it was a story that needed to be told without the creative constraints of traditional production models or the editorial control of big investors. And so it was that Just Do It – the totally independent project – was born.

Staying true to its principles, this film has been made possible thanks to the power of the crowd; the generosity of almost 500 crowd funders, an army of over 100 volunteers, a slate of indie film giants, and a handful of foundation grants, all of whom have given generously of their time, and expertise.

Welcome to Just Do It!

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