"Rousing stuff"  ★★★★
 Empire

Just Do It lifts the lid on climate activism and the daring troublemakers who have crossed the line to become modern-day outlaws. Documented over a year, Emily James' film follows these activists as they blockade factories, attack coal power stations and glue themselves to the trading floors of international banks despite the very real threat of arrest.

"A smart, funny, adrenalised portrait of 21st century activism" Danny Leigh - The Guardian


So I like the idea of the project but why do you need all this money?  Well we’ve got the answer…

Where will my money go?

Just Do It is a totally independent project.  In order to make the film we need to make and tell the story we need to tell, we soon realised we would have to go it alone.  It wasn’t possible for us to go via the broadcasters who, due to the sticky legalities surrounding the activities that our footage shows, would have imposed innumerable constraints. We therefore decided not to abide by the traditional production and distribution models. Instead, we devised a cunning plan which puts the creative license (and legal risks!) entirely in our hands.  Your money now will mean that you and millions of other people will eventually be able to access the film free of charge as well as in a host of commercial arenas.

If you’d pay to see this film, why not fund us now while it really matters? We’d see less than 10% of the cost of a cinema ticket, but help us now and your entire sum will go straight into making the film.

So, where will your  money go?

£10 – Feeding our crew for a day

Our volunteer powerhouse is a mighty force, but they need to eat.

£25 – A travelcard for one intern for a week

Help our volunteers navigate their way to the office!

£150 – 1 hard drive to edit from

300 hours of footage takes up a heck of a lot of hard-drive space. Plus back ups, and moving it all around to allow our volunteer editors to break that mountain of film down into digestible chunks.

£250 – flyers for 5 Just Do It special events

We’re out there spreading the word non-stop but we need a little help from some trusty promo literature

£500 – A roof over our heads for a month

Overheads, overheads! We got bills to pay!

£1000 – Childcare for the Director’s lovely littlun’ for a month

Our director Emily is a wonderwoman, but even she finds it tricky to edit a film with a 4-year-old on her lap.



A lawyer costs £5000 (for the whole project – assuming we don’t see any ‘real trouble’)

Keeping Nike off our backs, giving us crucial advice and keeping our activists out of trouble

Digital mastering by a post-production facility costs £40,000, we’ll get it for half that.

To get the film polished once it’s done.  It’s a pricey business!


In total, from beginning to end, it should cost approximately £330,000 to make and distribute this film. It’s a lot of money, true. But a small budget for a production of this size. Few people would know that it cost £450,000 to make The Age of Stupid and another £450,000 to distribute it. Or that Michael Moore’s Capitalism: a love story had a whopping production budget of $20million.


A project with ambitions as big as ours and a budget as small means that you can be assured that no penny will be wasted.


We’re looking to raise £50,000 to distribute the film.  We’ve already raised £100,000 to make it but that’s the easy bit!  Now that the film’s nearly good to go, we need to find another £50,000 to distribute it.  The road is long…but we’re game for the challenge.  Are you?


If you’d like to speak to us about our budget in more detail, please get in touch here.


Welcome to Just Do It!

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