"Rousing stuff"  ★★★★

Just Do It lifts the lid on climate activism and the daring troublemakers who have crossed the line to become modern-day outlaws. Documented over a year, Emily James' film follows these activists as they blockade factories, attack coal power stations and glue themselves to the trading floors of international banks despite the very real threat of arrest.

"A smart, funny, adrenalised portrait of 21st century activism" Danny Leigh - The Guardian


This film is different. The Just Do it model can be thought of as the ultimate in independent film production. Unlike a TV-funded documentary, our innovative crowd-funding model allows us to work completely free from external interference, be it editorial or stylistic. This means that we can focus entirely on making a film that does justice to the exciting footage we have captured. Our production model gives us complete control. This is bottom up filmmaking, not the usual top-down, and it is driven by passion and creative vision.

Why is this important? We believe that it’s important to ‘be the change you want to see’. We have devised a manner of production that we feel embodies the spirit and culture of the movement that we are portraying. By applying community-led alternatives to existing production models we encourage the measure of the film’s success to be defined by how much it contributes to a genuine cultural shift, rather than by box office takings.


The production of Just Do It has and will continue to rely heavily on the generous donation of time and resources from an extensive crew of talented volunteers, camera-people, editors, production assistants and a wide community of advisors and supporters. We are all doing this because we believe passionately in the importance of making this film and of making it with true independence. Some are attracted by the creative commons release, others by the climate politics, still others by working on a truly independent and socially important film, but everyone of the crew have made personal sacrifices to see the film made because they believe in the value of the project. And we hope you will too. We aim to make a film that will infect you with a spirit of rebellion and autonomy, and empower you to stand up for what you believe is right. If we are going to salvage the world we’ve been handed, then we will need to start sooner rather than later.


We want this film to be seen by 1 Million people in its first year. Here’s the plan: The film will be available under a Creative Commons, non-commercial license. We will distribute the film via free internet downloads, cheap DVDs, film festivals, cinema screenings and guerrilla screenings. We want Just do It to espouse the ideals of autonomy and community enacted by the individuals and organisations encountered in the film, and for its production to be in harmony with the principles and system critique found in the film. This is filmmaking as politics, as well as a film about politics.

However, as you can imagine, this plan has some rather obvious implications for our cash flow, so please take the time to visit our Fund this Film page. In order to make the film widely available and, eventually, free to watch, we need to raise our production costs up front. So, if this is the kind of film you would pay to see in the cinema, put your money where your mouth is and take some time to help fund this film now. Support our revolutionary way of making this important film and  ensure that others can watch the film once it’s released, go on, JUST DO IT.

Welcome to Just Do It!

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